Finalists revealed for CommsCon Awards

The shortlisted teams for this year’s CommsCon Awards have today been revealed.

Last year's winners Red Agency

Last year’s winners Red Agency

Five agencies will do battle to be named large PR agency of the year. Last year’s winner Red Agency will defend its crown against Edelman, Pulse, One Green Bean and Mango.

In the midsize PR agency of the year category, six agencies – Magnum, Adhesive, Text100, Liquid Ideas, Eleven and Sauce Communications – will do battle.

And the shortlist for boutique or small PR agency of the year is Bench, The Origin Agency, F4WARD Agency, Agent 99, Hardman Communications and Propeller.

The inhouse team or person will be selected from Hamilton Island, Barnardos Australia, NEC Australia or The Travel Corporation.

The PR leader of the year will be one of these six finalists: Mango’s Claire Salvetti, Klick’s Kim McKay, Pulse’s Richard Brett, Liquid Ideas’ Stuart Gregor, Res Publica’s Melissa Cullen and Weber Shandwick’s Ava Lawler.

Winners will be announced at the CommsCon Awards on the night of Wednesday March 18 at Doltone House Hyde Park in Sydney.

Tickets for the event – hosted by Lee Lin Chin – are now on sale.

The full shortlists:


Best social media or digitally-led campaign –

  • SPC: #SPCSunday – Leo Burnett Melbourne
  • Australian Dairy Farmers
  • South Australian Motor Sport Board: Clipsal 500 Adelaide – PPR
  • Save the Reef – GetUp

B2C campaign –

  • SPC: #SPCSunday – Leo Burnett Melbourne
  • IKEA – Mango with The Monkeys
  • Cadbury Dairy Milk: What Flavour Do You Favour? – Red Agency
  • Opera Queensland: Project Puccini – Agency North
  • Best&Less: The LAB Experiment – Edelman with Best & Less and Banjo Advertising
  • Durex: 30 Nights of Nookie – Frank PR with Momentum

B2B campaign –

  • CEB: Introducing CEB, From ‘secret society’ to HR authority – Impact Communications
  • VMware: IT Survivor – Text100 and VMware
  • Mondelez International: Mobile Futures Australia – Red Agency
  • GE Capital: 2014 GE Capital Mid-Market Report Launch – Edelman
  • Mercer: Expectations vs Reality of Retirement in Australia. Launching a game changer – Mercer with Ogilvy PR (comprising Howorth and Ogilvy PR Melbourne)
  • Bombay Sapphire: Project Botanicals – Hill+Knowlton Strategies with The Round Table

Best use of research / insights –

  • Change2020 leadership in Australia – Agency North
  • Freedom Foods: The Good Food Karma Index – AnalogFolk
  • Restaurant Australia – Tourism Australia
  • Hahn: Hahn Helps Jumpstart Original Ideas – Res Publica
  • Kronos: Australia’s Dilemma – Live to work or work to live? – Ogilvy PR

Best campaign with a small budget –

  • SPC: #SPCSunday – Leo Burnett Melbourne
  • Krispy Kreme: Perth Launch – F4WARD Agency
  • Million Dollar Row Campaign – Launch Management Group
  • Snickers (Mars Snackfoods) – Propeller with Clemenger BBDO Melbourne
  • Hamlin Fistula Ethiopia – Access PR
  • Choice: IT Pricing Campaign, ‘Work Smart, Not Hard’ – Choice Australia

Best use of owned media –

  • NSW Minerals Council: Coalface Magazine – Atomic 212
  • ANZ BlueNotes – ANZ
  • Reckitt Benckiser: Live Well – Klick Communications
  • General Pants – Bashful

Internal communications / change management –

  • The Notable Women Program – ANZ
  • Westpac Customer inFOCUS Program – Zadro

Best Issues management –

  • Adelaide Zoo – PPR
  • Danone Nutricia – Weber Shandwick

Launch or relaunch campaign of the year –

  • ARN: Pure Gold Re-Launch – Bec Brown Communications
  • Grill’d: Low Carb Super Bun Burger – Magnum PR
  • BBC First: #WhatsNext – Adhesive PR
  • Kellogg’s Special K: Nourish Relaunch – Liquid Ideas
  • Opera Queensland: Project Puccini – Agency North
  • Buderim Ginger – Agent99 Public Relations

PR-led event or activation of the year –

  • eBay: Christmas Shoppable Windows – Pulse Communications
  • Jack Daniel’s: The Bar That Jack Built – Red Agency with Arnold Furnace
  • Best&Less: The LAB Experiment – Edelman with Best & Less and Banjo Advertising
  • Gumtree: Gumtree Roadshow – Edelman
  • Restaurant Australia – Tourism Australia

Best government relations campaign –

  • Universities Australia: Keep It Clever Australia – McCann Sydney
  • United Nations Foundation: Committing Australia to Action on Climate Change – Red Agency
  • CWW: Gender reporting is not ‘red tape’ – CallidusPR with Coalition for Working Women (CWW)

Best government sponsored campaign –

  • TAFE NSW: Western Sydney Institute – Sefiani Communications Group with TAFE NSW, Western Sydney Institute
  • Singapore Tourism Board: Singapore Celebrity Concierge – Adhesive PR
  • 2014 Tobacco Legislation campaign – NSW Ministry of Health
  • Greyhound Racing Victoria: Every Greyhound Has a Story – Porter Novelli with Greyhound Racing Victoria
  • Tourism New Zealand: #NZDronie – Eleven PR
  • Queensland Family and Child Commission: Talking Families – Agency North

Best investor or community relations campaign –

  • Benitec Biopharma investor relations campaign – Buchan Consulting
  • Opera Queensland: Project Puccini – Agency North
  • Tradies National Health Awareness Month – Australian Physiotherapy Association
  • Pioneer Credit: Initial Public Offering – PPR

Corporate social responsibility – 

  • Drinkwise Australia: How To Drink Properly – Magnum PR with Clemenger BBDO Melbourne
  • Kellogg’s: Breakfast for Better Days – Liquid Ideas
  • Amazon Web Services – Text100
  • Adecco: Giving Young People a Way to Work – CallidusPR with Adecco Australia
  • Samsung Adappt – Edelman
  • jack + bill – Porter Novelli

Pro bono campaign of the year –

  • Australian Red Cross: Embers of Empathy – Burson-Marsteller with GPY&R
  • Chalk Urban Art: PR introduces Sydney to the Fine Arts of the Streets with #chalkurbanart – Impact Communications with Chalk Urban Art
  • Cancer Council New South Wales: I Touch Myself Project – Hill+Knowlton Strategies with JWT
  • G(irls)20 Summit – PPR
  • Breast Cancer Care WA: Purple Bra Day – PPR


Best new PR talent of the year –

  • Ishtar Schneider – Palin Communications
  • Alexandra Lawson – n2n Communications
  • Frankie Gallucci – Liquid Ideas
  • Amity Harrold – PPR
  • Jake Wheeler – Edelman
  • Tim Verguizas – Res Publica

PR Leader of the year –

  • Claire Salvetti – Mango
  • Kim McKay – Klick Communications
  • Richard Brett – Pulse Communications
  • Stuart Gregor – Liquid Ideas
  • Melissa Cullen – Res Publica
  • Ava Lawler – Weber Shandwick

PR professional or team of the year (inhouse) –

  • Sophie Baker – Hamilton Island
  • Irene Saunders – Barnardos Australia
  • Angela Coombes – NEC
  • PR and communications team – The Travel Corporation

PR professional of the year (agency) –

  • Claire Laffan – Filtered Media
  • Mandy Griffiths – Porter Novelli
  • Kate Fouracre – Weber Shandwick

Social media community manager of the year –

  • Sarah Broome – Filtered Media
  • Victoria Bowness – Klick Communications
  • Ruby Simmons – Fuel Communications


Best PR employer –

  • Mango
  • Klick Communications
  • One Green Bean
  • PPR

Boutique or small PR agency of the year –

  • Bench PR
  • The Origin agency
  • F4WARD Agency
  • Agent99 Public Relations
  • Hardman Communications
  • Propeller

Midsize PR agency of the year –

  • Magnum PR
  • Adhesive PR
  • Text100
  • Liquid Ideas
  • Eleven PR
  • Sauce Communications

Large PR agency of the year –

  • Edelman
  • Pulse Communications
  • Red Agency
  • One Green Bean
  • Mango