CommsCon Conference and Awards


The 2016 CommsCon Conference and Awards were held in March 2016.

CommsCon is Australia's premier event for public relations, social media and communications professionals.

In its fourth year, CommsCon Conference explores the major issues affecting the communications business.

The Awards celebrate the importance of leadership and new talent along with Australasia’s best in-house and agency professionals. Influencer strategy, as well as agency collaboration, were key themes in the 2016 awards.


‘Help, my CEO’s a lousy spokesperson!’ | Pitching yourself to brands | How to handle a PR crisis

Our roundup of the best PR thinking from around the world this week. PR Week: Opinion: Help, my CEO’s a lousy spokesperson! Handling reticent or uncommunicative CEOs is part and parcel of a PR’s day job. Maureen Tseng, director of client services at The Hoffman Agency, shares some tips on how to deal with or get…

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Bubble & Squeak: The Period Shop; Three sports cars and three very angry exes; Post-it wars

A weekly look at PR campaigns from around the world compiled by Propeller’s Jesse Harrigan The Period Shop All sorts of specialist shops have sprung up across the world – think a beard grooming store, a niche green tea shop, or a teddy bear stuffing emporium. But there are no specialty retailers for periods. Surely with 68 million women in the US alone having their…

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PR lessons learned from Donald Trump | The future of PR | 4 ways to beef up PR pitches

Our roundup of the best PR thinking from around the world this week. PR Newser: PR Lessons Learned From Donald Trump This is a guest post by Curtis Sparrer, principal at Bospar. Donald Trump and I share a secret. We have impersonated each other. There – I said it.  The truth is out like a scarlet letter.…

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Customer references – the ace up your marketing team’s sleeve

In this guest post, Creation’s Simon Clark provides some tip on how agencies and brands can use customer references to change brand perception.  PR, communications and marketing are all powerful tools that help open doors and close deals. However in today’s competitive landscape, customers, prospects and influencers all demand proof.

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Bubble & Squeak: Virgin’s Treehouse; Fly babies; Burger King’s Tokyo launch

A weekly look at PR campaigns from around the world compiled by Propeller’s Enya Heath. Virgin has never been known for doing things on a small scale, and their latest PR stunt is no different. This time Virgin Holidays built a 35-foot-high South African Treehouse, however this treehouse is a little different from the ones you might have had growing…

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‘What I Wish I’d Known Before Hiring A PR Agency’ | Tips for making social content | 6 things businesses don’t know about PR

Our roundup of the best PR thinking from around the world this week. PR Daily: 7 ways to marry online and traditional marketing tactics Social media is woven into the DNA of consumers and customers today, yet many marketers continue to treat it as a satellite activity. To win with online, it must be an integrated…

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What journos really want

In this guest post Heather-Ann Cody spoke to a selection of Australian journalists to discover what they really want from the relationships with PR professionals. In today’s ever-changing media landscape, building solid relationships with journalists has never been more important. To secure top tier hits, understanding journalist’s needs is vital. Let’s face it, even the hardest to please clients can’t hide…

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