CommsCon Conference and Awards

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The 2016 CommsCon Conference and Awards were held in March 2016.

CommsCon is Australia's premier event for public relations, social media and communications professionals.

In its fourth year, CommsCon Conference explores the major issues affecting the communications business.

The Awards celebrate the importance of leadership and new talent along with Australasia’s best in-house and agency professionals. Influencer strategy, as well as agency collaboration, were key themes in the 2016 awards.

COMMSCON NEWS

Bubble & Squeak: Chocolate confusion and Escape from Alcatraz to score free flights

A weekly look at PR campaigns from around the world compiled by Propeller’s Enya Heath Chocolate confusion It’s not ideal when the image of a new product of yours gets leaked online, three months before it is due to launch. Not ideal at all. This is exactly what happened to the Hershey company earlier this year. A photo of the Reese’s Pieces Peanut…

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Brexit PR opportunities | Lessons PR pros can learn from Trump | How to react to tragic events

Our roundup of the best PR thinking from around the world this week. PR Week: Seismic shock for UK PR as country votes out but practitioners highlight opportunities to help clients adapt As the UK awoke to the news that Britain had voted to leave the EU by a margin of 52 per cent to 48…

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Bubble & Squeak: Brexit tattoos and an empty shop

A weekly look at PR campaigns from around the world compiled by Propeller’s Enya Heath Tattoos for political cause “There is nothing more permanent than a tattoo” – Every mum ever. However there just might be one thing that is and has a bigger effect on a much larger group of people rather than just your mum. The Brexit, if…

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‘Help, my CEO’s a lousy spokesperson!’ | Pitching yourself to brands | How to handle a PR crisis

Our roundup of the best PR thinking from around the world this week. PR Week: Opinion: Help, my CEO’s a lousy spokesperson! Handling reticent or uncommunicative CEOs is part and parcel of a PR’s day job. Maureen Tseng, director of client services at The Hoffman Agency, shares some tips on how to deal with or get…

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Bubble & Squeak: The Period Shop; Three sports cars and three very angry exes; Post-it wars

A weekly look at PR campaigns from around the world compiled by Propeller’s Jesse Harrigan The Period Shop All sorts of specialist shops have sprung up across the world – think a beard grooming store, a niche green tea shop, or a teddy bear stuffing emporium. But there are no specialty retailers for periods. Surely with 68 million women in the US alone having their…

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PR lessons learned from Donald Trump | The future of PR | 4 ways to beef up PR pitches

Our roundup of the best PR thinking from around the world this week. PR Newser: PR Lessons Learned From Donald Trump This is a guest post by Curtis Sparrer, principal at Bospar. Donald Trump and I share a secret. We have impersonated each other. There – I said it.  The truth is out like a scarlet letter.…

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Customer references – the ace up your marketing team’s sleeve

In this guest post, Creation’s Simon Clark provides some tip on how agencies and brands can use customer references to change brand perception.  PR, communications and marketing are all powerful tools that help open doors and close deals. However in today’s competitive landscape, customers, prospects and influencers all demand proof.

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